The New York Festivals® AME Awards® for the World’s Best Advertising and Marketing Effectiveness™ has opened entries for the 2018 competition. The deadline to enter the 2018 awards is November 30, 2017.
“The AME Awards has a 24-year legacy of rigorously monitoring the advertising industry and honouring global campaigns that successfully demonstrate innovative solutions to challenging marketing problems that achieve measurable results,” said Michael Demetriades, SVP Executive Director of the AME Awards.
The Grand Jury comprises interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors recruited from around the globe.
Jury members will evaluate entries based on four specific criteria, each weighed by importance: challenge/strategy/objectives 20%; creativity 25%; execution 25%; and results/effectiveness 30%.
“AME’s Grand Jury is a collective of five regional juries, allowing all entries to be judged with cultural relevance within their own region by award-winning creatives from that market,” said Demetriades.
AME’s Grand Jury awards Gold, Silver and Bronze to the highest scoring entries through two rounds of regional judging to ensure scoring accounts for cultural and economic relevance. This round also selects the AME Green Award winner – the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award.
The 2017 AME Grand Jury honoured Serviceplan Group Germany with the AME Grand Award for “DOT – The first Braille Smartwatch” (technology) for DOT. Dentsu Japan received top honours earning the 2017 AME Regional Platinum Award/Asia-Pacific for “Second Life Toys” for Organ Transplant.
Zulu Alpha Kilo Canada was in the winner’s circle, earning the 2017 AME Regional Platinum Award for “Say No to Spec” for Zulu Alpha Kilo.
Impact BBDO Cairo earned the 2017AME Regional Platinum Award/Middle East/Africa for “The Game Before the Game” for Chipsy.
TBWA Santiago Mangada Puno was recognised with the AME Green Award for “Dirty Watercolor” for client ABS CBN Foundation.
Entry details and additional information can be found on the AME website, www.ameawards.com.
AME Awards® for Advertising & Marketing Effectiveness™ was founded in 1994, the AME Awards honours international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME® Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning.
Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.
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