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Mirror Now’s #TrappedInACab campaign makes Impact

Delhi’s state transport authority has told all commercial vehicles to put stickers informing passengers how to disable child locks in cars

After a Mirror Now campaign, the State Transport Authority of Delhi on September 5 made it mandatory for all commercial vehicles to prominently display a sticker informing passengers on steps to disable child locks in cars.

In May 2017, Mirror Now initiated a campaign demanding removal of child locks in cars used for public transport because they are potential security hazards for women travelling alone.

A video shot by Faye D’souza educating women to check child locks before boarding cabs (as most crimes against women take place in a cab if a child lock is activated), went massively viral on social media and WhatsApp, garnering several lakh views.

Mirror Now called upon authorities to demand removal of child locks from cabs or put stickers warning passengers about it. Subsequently, a petition to this effect was also submitted to Minister for Surface Transport, Nitin Gadkari. The Delhi Commission for Women (DCW) lately took cognisance of Mirror Now’s campaign and raised these demands with the Union Transport Ministry and the state transport department. The latter promptly responded, mandating all commercial vehicles to display informative stickers on child locks inside the cars.

Media contact:

Marcelo Azavedo

marcelo.azavedo@adfactorspr.com

Info@BestMediaInfo.com

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