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MediaCom is Global Agency of the Year at M&M Global Awards 2017

The agency celebrates a hat-trick of wins with MediaCom UK being named Agency of the Year and Gillette’s Bachelor of Shaving winning Campaign of the Year

MediaCom has achieved the two biggest prizes at the 2017 M&M Global Awards, winning both the Global Agency Network of the Year title and the Agency of the Year award. In addition, the agency won eight Gold and five Highly Commended for its work on multinational campaigns.

The awards were picked up at a ceremony at the Natural History Museum in London where the agency’s work for Lucozade, Shell, Deutsche Telekom, Gucci, NBC Universal and Gillette was recognised as world class. Always, Gillette, Gucci and Shell also picked up five Highly Commended Awards. In addition Gillette’s ‘Bachelor of Shaving’ campaign was awarded Campaign of the Year.

MediaCom’s UK team was named as Agency of the Year because of its work on Lucozade, NBC Universal and Gucci.

The M&M Global Awards recognise and celebrate leading multi-market advertising campaigns, the most innovative and effective work, and the finest coordination of multi-local advertising strategies.

The success at the awards follows a strong performance at the shortlist stage where MediaCom was recognised as the best-performing media agency network with 31 shortlisted entries, including four entered directly by Shell, more than double its nearest competitor.

Over the past nine years, it has now been named Agency Network of the Year at the M&M Global Awards an unprecedented seven times, including in 2015 and 2016.

Earlier this year, the agency was also named Agency Network of the Year at the Festival of Media Global 2017. It is the current Agency Network of the Year at the Festival of Media LatAm 2016 and was Agency of the Year at the Festival of Media Asia 2017.

Stephen Allan, MediaCom Worldwide Chairman and CEO, said, “As an agency we live and die by the quality of our work. I’m delighted to say that our consistent success at the M&M Global Awards shows how hard MediaCom teams strive to reach for the stars and create something new, better and more effective for our clients. Winning the top prize seven years out of nine in an industry as competitive as ours demonstrates the power of our inspired people, our fantastic products and our ambitious clients.”

MediaCom’s winning campaigns were as follows:

  • Campaign of the Year: Gillette, 'Bachelor of Shaving' – MediaCom India
  • Food & Beverages: Lucozade: Made to Move – MediaCom UK
  • Financial & Utility: Shell: ‘Shell Advance – Scooter Oil’ – MediaCom Singapore
  • Technology & Telecommunications: T-Mobile: 'The Lenz' - MediaCom Germany
  • MarTech or AdTech Innovation: T-Mobile: 'The Lenz' – MediaCom Germany
  • Best Targeted Campaign: Gillette, 'Bachelor of Shaving' – MediaCom India
  • Best Use of Social Media: Gucci, 'Dark to Light' – MediaCom International
  • Best International Launch Campaign: NBC Universal, 'Sing' – MediaCom International
  • Best Use of Content: Shell, 'Best Day of my Life' – MediaCom International

MediaCom’s highly commended campaigns were as follows:

  • Fashion & Beauty: Gucci: 'Dark to Light' – MediaCom International
  • The International Effectiveness Award: Gillette: 'Bachelor of Shaving' - MediaCom India
  • The Big Idea Award: Gillette: 'Bachelor of Shaving' – MediaCom India
  • Best Local Execution of a Global Brand: Always, 'React to Shamers' – MediaCom Israel
  • Financial & Utility Services: Shell, 'Best Day of My Life' –MediaCom International

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