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Intex appoints Rajiv Kapoor as Vice-President of its furniture division

Kapoor will be responsible for developing and managing new business models for Intex’s furniture brand, Deco Veco

Rajiv Kapoor

Consumer electronics major Intex Technologies has appointed Rajiv Kapoor as Vice-President of its furniture division in line with the company’s continued efforts to strengthen its management for achieving accelerated growth and business excellence.

Kapoor will be responsible for developing and managing new business models for Intex’s furniture brand, Deco Veco. He will develop, iterate and launch marketing programmes, rolling out to multiple new markets and geographies; plan and execute integrated marketing campaigns that build the company’s pipeline and also mature existing opportunities, manage and lead the marketing team.

Extending a warm welcome to Kapoor, Keshav Bansal, Director, Intex Technologies, said, “We are pleased to have Kapoor amid us and are certain that his rich experience will go a long way in contributing to the growth of the company. I am sure that Kapoor will contribute to the company’s vision of bringing innovative products to its consumers at best price points.”

Kapoor brings with him over 20+ years of rich experience in creating and handling large format retail outlets, manufacturing, channel and project sales with leading national and multinational brands. His core strength lies in visionary leadership, product portfolio management, vendor management, strategic planning, operations management, etc.

Commenting on his appointment, Kapoor said, “Intex as a brand is known for providing the best and most technologically advanced products to its consumers at the most affordable prices. I look forward to supporting and contributing towards the company’s vision for future, to the best of my capability.”

Prior to joining Intex Technologies, Kapoor was part of Geeken as CEO. He also was associated with Ebaco Group of Companies as Head Sales & Marketing / Indian director, Gautier India as Territory Sales Manager.

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