The India Chapter of the International Advertising Association (IAA) announced the winners of the third IndIAA Awards 2017 on September 8, 2017. The impressive ceremony had the crème de la crème of the marketing, advertising and media fraternity in attendance.
Major clients such as HUL, Nestle, Samsung, Vodafone, Milton, and Agencies like Ogilvy & Mather, Lowe Lintas, McCann, Publicis were among the major winners.
IndIAA Awards are presented to real, hardworking campaigns that are backed by media spends.
Gopal Vittal, Chairman, Bharti Airtel, said, “This is an award that truly measures the creativity, freshness of the idea, its campaign ability and things that is really material. The discussions among the jury members were terrific and we believe the winners truly deserve the awards.”
Pradeep Guha, Chairman, IndIAA Awards, said, “This is probably the only award that has every big advertiser, advertising agency and media together on one platform. The ‘asli’ award has turned out to be an ‘asli’ winner.”
Srinivasan Swamy, Senior Vice-President, IAA Global, said, “I congratulate all the winners. It was gratifying to see all the clients on stage along with their creative and media agencies. This award salutes the excellence of all co-creators of the award.”
Neeraj Roy, President, IAA India Chapter, added, “In just three years this award has received so much industry-wide experience. It speaks volumes for the concept and the execution of the process.”
List of the winners
|
Serial Number
|
Category
|
Client
|
Brand
|
Creative Agency
|
|
1.
|
Auto Four-Wheelers
|
Volkswagen
|
Volkswagen Ameo - Think Pride. Think New
|
DDB Mudra West
|
|
2.
|
Auto Two-Wheelers
|
Bajaj Auto
|
Bajaj PlatinaComfortec - Humpty Dumpty
|
Ogilvy West
|
|
3.
|
Auto Others
|
Ceat
|
CEAT – MrHaathDikhau
|
Ogilvy & Mather
|
|
4.
|
Banking & Finance
|
Motilal Oswal
|
MotilalOswal - Think Equity. Think MotilalOswal
|
MullenLowe Lintas
|
|
5.
|
Consumer Durables
|
Hamilton Housewares Pvt Ltd.
|
Milton - Leak Lock Tiffins
|
Ogilvy & Mather
|
|
6.
|
Consumer electronics
|
Samsung India
|
Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService
|
Lodestar
|
|
7.
|
Corporate
|
Star Plus
|
Star Plus - NayiSoch – Son of Devki
|
Ogilvy & Mather
|
|
8.
|
Fashion & Accessories
|
Titan
|
Tanishq - Rivaah Brides
|
Lowe Lintas
|
|
9.
|
Food & Beverages
|
- Nestle
- HUL
|
- Nestle - #StayStarted with NESCAFÉ | RJ Rishi’s story
- Brooke Bond Red Label - T for togetherness
|
- McCann Worldgroup India
- Ogilvy & Mather
|
|
10.
|
Government
|
Government - Swachh Bharat Mission- the ministry of drinking water and sanitation
|
Amitabh Bachchan as 'Coolie' - Swachh Bharat Mission
|
Ogilvy & Mather
|
|
11.
|
Home Care
|
RSPL
|
Ghadi - #SaareMaelDhoDaalo
|
ADK Fortune
|
|
12.
|
Insurance
|
HDFC Life
|
HDFC Life – ApnoKoApneDumPeJeenaSikhao #MyMomentOfPride
|
Leo Burnett
|
|
13.
|
Entertainment and Media
|
Tata Sky
|
Tata Sky Acting Adda | Amitabh Bachchan | Ramleela
|
Ogilvy & Mather
|
|
14.
|
Online Commerce
|
MakeMyTrip
|
MakeMytrip - Awesome Rooms
|
Publicis
|
|
15.
|
Personal Care
|
McNroe Consumer Products
|
Kunal's Lasting First Impression With Wild Stone
|
Ogilvy & Mather
|
|
16.
|
Retail
|
McDonalds
|
McDonald-Introducing the Happy Price Combos!
|
Ogilvy & Mather
|
|
17.
|
Telecom & Technology
|
Vodafone India
|
Vodafone - #MakeMostOfNow
|
Ogilvy & Mather
|
|
18.
|
Travel & Tourism
|
Lufthansa
|
Lufthansa - A secret plot to defeat the Indians by thinking like Indians
|
McCann Worldgroup India
|
|
19.
|
Pharma, Hygiene & Wellness
|
Sun Pharma
|
Volini #PatOnTheBack - Being there, matters.
|
Lowe Lintas
|
|
20.
|
Home Decor
|
Pidilite Industries
|
Fevikwik Gel TVC
|
Ogilvy & Mather
|
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