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GEC Watch: Strong opening for Star Bharat; Colors retains lead in Urban

Launched on August 28, Star Bharat opens at No. 5 in U+R markets riding on its availability on DD Freedish. Sony grows riding on KBC that opens at No. 2 in Urban market

Riding on DD Freedish, Star Bharat (Life OK – rebranded) has opened strong at No. 5 in U+R markets and at No. 4 in Rural market. The channel was launched on Monday, August 28.

Return of Kaun Banega Crorepati was another highlight of the week that opened at No. 2 in Urban market giving much anticipated push to Sony Entertainment Channel.

Despite losing significant viewership, Zee Anmol’s dream run continued in Week 35 (August 26-September 1) and the channel led the U+R and Rural markets. Colors continued to lead the pack of pay channels in U+R and Urban markets.

Top channels in U+R markets

As per select BARC India data for Week 35 (August 26-September 1) of 2017 for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol remained on the top position in the combined markets by garnering 771.523 million (last week 815.471 million) Impressions. Colors retained No. 2 position with 613.679 million (last week 618.223 million) Impressions. Zee TV slipped to No. 3 to garner 598.705 million (last week 617.260 million) Impressions. Star Plus remained at No. 4 with 574.003 million (last week 598.506 million) Impressions. Star Bharat sat at No. 5 in its opening week with 519.743 million (last week 328.571 million as life OK) Impressions. Sony Entertainment Television rose two positions up at No. 6 this week and garnered 474.425 million (last week 383.176 million) Impressions. Sony Pal was at No. 7 garnering 469.504 million (last week 507.753 million) Impressions. Rishtey slipped three positions to No. 8 this week with 418.914 million (last week 520.553 million) Impressions. Sony SAB slipped two positions to No. 9 with 368.444 million (last week 390.017 million) Impressions. Star Utsavwas at 10 with 290.265 million (last week 331.097 million) Impressions.

Top shows in U+R markets

As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Zee TV’s Kumkum Bhagya retained the leadership with 10.267 million (last week 10.486 million) Impressions. Colors’ Fear Factor: Khatron Ke Khiladi was close No. 2 clocking 10.238 million (last week 10.359 million) Impressions. Zee Anmol’s Jamai Raja retained No. 3 position with 10.018 million (last week 9.927 million) Impressions. Zee TV’s spin off fiction Kundali Bhagya rose to No. 4 in the top shows’ list in the combined markets with 9.858 million (last week 9.691 million) Impressions. Sa Re Ga Ma Pa Little Champs got 8.592 million (last week 9.699 million) Impressions.

Top channels in Urban markets

Colors strengthened its leadership in Urban market with 412.199 million (last week 413.873 million) Impressions. Star Plus remained at the second spot garnering 401.315 million (last week 411.251 million) Impressions. Sony Entertainment Television climbed to No. 3 riding on the return of Kaun Banega Crorepati. The channel garnered 353.685 (last week 277.671 million) Impressions. Zee TV slipped to No. 4 position with 350.145 million (last week 370.390 million) Impressions. Sony SAB stayed at No. 5 with 261.410 million (last week 270.886 million) Impressions. Star Bharat remained at No. 6 with 240.958 million (last week 213.162 million as Life OK) Impressions. &TV grew to No. 7 position with 163.766 million (last week 166.519 million) Impressions. Zee Anmol slipped to the No. 8 spot with 162.725 million (last week 170.975 million) Impressions. Sony Pal came in next at No. 9 with 139.575 million (last week 166.519 million) Impressions. Rishtey trailed at No. 10 with 111.942 million (last week 130.780 million) Impressions.

Top programmes in Urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Colors’ Fear Factor: Khatron Ke Khiladi stayed on top with 7.222 million (last week 7.261 million) Impressions. Kaun Banega Crorepati on Sony opened at No. 2 with 6.253 million Impressions. Zee TV’s Kumkum Bhagya retained its No. 3 position with 5.873 million (last week 6.084 million) Impressions while SAB TV’s Tarak Mehta Ka Ooltah Chashmah grabbed No. 4 position with 5.864 million Impressions. Colors’ Mahakali Ant Hi Aarambh Hai came in at No. 5 with 5.798 million (last week 5.843 million) Impressions.

Top channels in Rural markets

Zee Anmol held on to the top spot with 608.797 million (last week 644.496 million) Impressions. Sony Pal rose to No. 2 position garnering 329.928 million (last week 356.952 million) Impressions. Rishtey slipped to No. 3 in rural markets with 306.972 million (last week 389.772 million) Impressions. Star Bharat entered the Rural markets riding on its availability on DD Freedish and grabbed No. 4 position. The channel recorded 278.785 million Impressions.

Zee TV was at No. 5 with 248.559 million (last week 246.870 million) Impressions. Star Utsav slipped to No. 6 with 219.630 million (last week 255.900 million) Impressions. Colors too slipped one position to No. 7 with 201.560 million (last week 204.350 million) Impressions. DD National rose to No. 8 position with 174.453 million (last week 138.549 million). Star Plus slipped to No. 9 with 172.688 million (last week 187.255 million) Impressions. Big Magic was No. 10 with 163.412 million (last week 176.799 million) Impressions.

Top programmes in Rural markets

Zee Anmol’s Jamai Raja remained the most watched show in the rural markets with 7.984 million (last week 7.930 million) Impressions. Zee Anmol’s Kaala Teeka was at No. 2 with 6.728 million (last week 7.255) million Impressions. ODI match between SL/IND on DD National grabbed No. 3 position with 5.572 million Impressions. Sony Pal’s Baalveer and Taarak Mehta Ka Ooltah Chashmah stood next, garnering 5.005 million (last week 5.093 million) Impressions and 4.718 million (last week 4.703 million) Impressions, respectively.

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