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Former Amway hand Naveen Anand joins Oriflame to head marketing

Anand joins Oriflame as Senior Director, Regional Marketing, South Asia and will be based in New Delhi

Naveen Anand

Naveen Anand, former Global Marketing Director of Core Nutrition, Amway, has shifted to the cosmetics and wellness brand Oriflame as the Senior Director, Regional Marketing, South Asia. With this Anand ended his two-decade long career with Amway.

Anand was Senior VP, Marketing at Amway India, till 2013 when he shifted to Ada, Michigan to take up the global role. At Oriflame, Anand will be responsible for the marketing initiatives and strategies of the company in India, along with a few other Asian markets.

He began his career at Amway India almost 20 years ago as a Marketing Manager in India, and since then was instrumental in building the Amway India business to approximately $400 million in sales. Under his leadership, the nutrition and prestige beauty business (Nutrilite and Artistry) has been market leaders; Nutrition clogged a market share of 23.8 per cent in the Vitamin and Dietary Supplements category, while Artistry acquired 59.3 per cent in Premium Facial Care category in 2012.

Anand also spearheaded a highly successful Amway mass media campaigns, starting with mother brand Amway and later on adding Nutrilite, Artistry and Attitude to the mass media campaign.

He has also been a member of the global CMO Council for over five years. In this role he contributed significantly towards strengthening of global marketing brands both in Amway India as well as across the globe.

Prior to Amway, Anand worked at Karishma Advertising (part of Lowe Lintas) and Reckitt & Colman.

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