dentsu X India, an integrated media specialist of Dentsu Aegis Network, has roped in Roopam Garg as Chief Client Officer (CCO).Â Garg joins the agency from MEC where he was National Head - New Business Development and GM-North. Prior to MEC, he was associated with Zenith, Publicis, Starcom, Mediacom and Rediffusion Y&R.
Garg will report to Divya Karani, CEO, dentsu X India and will be based in Delhi.
Garg brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London. His diverse set of exposure spans across FMCG majors (P&G, Coke, Reckitt Benckiser), Two Wheeler (HMSI), Cars (Tata Motors) and Durable (Samsung).
Given his multi-market, cross category experience, Garg is adept at global best practices. He has tweaked global tools into the Indian market and has also developed strategic media approaches between consumers, brands and their market performance which was then rolled out and adopted in other global markets.
His ability to bring multi-functional teams together to see the unified goal is summed up with his motto, âBrand Wins, We Winâ.
Commenting on the new appointment, Karani said, âWe are elated to welcome Roopam in the team. He brings immense value to the company with his extensive experience and holistic world-view on best practices. We want to increasingly bring on board senior talent who can carry forward the learnings of seamless integrated Consumer and Brand interaction to bear on our clientsâ businessâ
Garg said, âIn my experience across markets, I have come to realize that itâs critical to keep it simple, actionable and measurable for the client. Media is growing in complexity and the agency of the future needs to harness deep learning to innovate relentlessly. I am thrilled to be starting a new chapter with my role at dentsu X India.â
dentsu X is an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights.