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CP Plus ropes in Salman Khan as its CCTV ambassador

The brand plans to come up with evolved communication on security and surveillance through its new campaign, taking it to the next level with Salman Khan in action

Salman Khan with Aditya Khemka, MD, CP PLUS

CP Plus, the security and surveillance brand, has signed up Salman Khan as CCTV ambassador. CP Plus aims to reach out to the masses with this partnership, further making them aware of the need for the intelligent security and surveillance in the society at all levels.

The brand will come up with the evolved communication on security and surveillance through its new campaign, taking it to next level with Salman Khan in action. CP Plus had earlier come up with an innovative campaign ‘Upar Wala Sab Dekh Raha Hai’.

On this partnership, Aditya Khemka, MD, CP Plus, said, “We are excited to partner with Salman Khan as he exhibits the same passion, trust and reliability as CP Plus. Both Salman and CP Plus are action-oriented brands and believe in re-inventing from time to time. With Salman, we intend to reach out to the masses and generate awareness on security and surveillance. Our aim is to inform people about the intelligent security systems available with us, which is of immense importance in contemporary times.”

This association and the forthcoming campaign will be aligned with the company’s plan to further position CP Plus as an intelligent, smart and reliable brand. The partnership with Salman Khan is planned to further enhance the deeper reach in the Indian market and bring in top-of-mind recall for reliable CCTV solutions with CP Plus.

CP Plus range of solutions and products are monitoring locations across India, in diverse geographies, from highly sensitive defence locations, government buildings, vital infrastructures, transportation, hotels and educational institutes to homes.

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