Hinduja Group has announced the appointment of ADK-Fortune as its creative agency for Ashok Leyland. The agency will lead all brand campaigns for Ashok Leyland in India and handle the account from its Gurgaon office.
Commenting on the association, Rajesh Mani, Head, Marketing and Corporate Communication said, "We're delighted to have appointed ADK Fortune as our creative agency. I’m sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the ADK Team."
Commenting on the win, Subroto Pradhan, Managing Partner, ADK-Fortune said, “It’s a privilege to partner an iconic brand such as Ashok Leyland. It has played a pivotal role in India’s progress and has been an integral part of the country’s infra growth. With new age transport solutions and emphasis on eco-friendly technology, it is poised for greater heights in times to come.”
Ashok Leyland, the flagship company of the Hinduja Group, is the second largest manufacturer of commercial vehicles in India.
ADK-Fortune in India is an equal partnership between Asatsu-DK of Japan and WPP group.