Already an entrepreneur with her own production house Clean Slate Films, Bollywood actor Anushka Sharma has entered fashion wear business. The actor has formed a joint venture with Suditi Industries to launch a western fashion wear brand for women.
An official spokesperson of Sharma said, "Anushka wanted to extend her entrepreneurial ability to a sphere that is close to her heart which is business of fashion. She is happy to partner with Suditi Industries, an established fashion house running successful brands."
The new collection that is slated to adorn store windows by October 2017, in time for Diwali, will have apparels for girls and young women in the age group of 18 years onwards.
Speaking about the association, Pawan Agarwal, Chairman & Managing Director, Suditi Industries, said, âWe understand our audience, their aspirations and their style language. This, combined with Anushkaâs evident popularity and entrepreneurial spirit makes her the perfect partner for our foray into the womenâs wear line. We believe this is a natural progression to our existing product lines i.e. Riot and IndianInk. We truly believe that Anushkaâs classic style philosophy is the embodiment of our vision.â
In 2015, Suditi Industries announced the acquisition of licensing rights for FCBarcelona and ManCity. The company joined hands with famed cricketer Yuvraj Singh in May 2016 to launch a clothing line under YouWeCan. This announcement is clearly a step in the direction of strengthening SILâs market leadership with world-class styles and products at competitive prices.