OLX India has announced that Amarjit Singh Batra, the CEO and founder of the OLX India business, is planning to move within Naspers for his next adventure. Amar joined OLX in 2008, and has been instrumental in building OLX India as the undisputed market leader as well as a household name.
Batra joined OLX at a time when consumer internet businesses in India were at a nascent stage, and the concept of second-hand buying and selling between individuals was almost unknown. Starting out as the first employee of OLX India, he has built the business from scratch to a 550-strong-team today.
Batra not only pioneered the consumer-to-consumer (C2C) classifieds business in India but also led OLX to become the largest classifieds platform in the country, commanding an 80% market share of the C2C classifieds business, and a brand-awareness that has now been consistently seven times or more than that of the closest competitor. Apart from introducing India to selling and buying of pre-owned household items, Batra also led OLX to emerge as the biggest platform for pre-owned cars in the country, commanding 72% market share of the pre-owned car trade.
Martin Scheepbouwer, Global CEO, OLX Group, said, âI started working with Amar five years back when I joined Naspers, and he has impressed me with his entrepreneurial drive, passion, focus and his ability to deliver on big challenges. India is a huge and diverse market and the way OLX India has shaped up to become an undisputable leader in the horizontal classifieds space is a testimony to Amarâs vision, strategy and execution. What I am most pleased with is the strong leadership team and culture that Amar has built at OLX India, which has laid a solid foundation for taking the company to the next level. I take this opportunity to thank him for the great work and support him on his plans to take up a new challenge. While he will move on, his legacy will live on in the brand, team, and the culture he has built.â
Batra, CEO, OLX India, said, âThe OLX journey has been a very special and fulfilling one. Rarely does one get an opportunity as an entrepreneur and a leader to build a brand like OLX and take it from obscurity to a household name. In the almost nine years that I have spent at OLX, I feel I have done the whole nine yards. In these years OLX has emerged as the number one horizontal marketplace outperforming all direct competitors. On the back of a robust and innovative product, we have delivered our strongest year yet. I started out alone in India for almost three years but today I have a team of great leaders who are poised to take the business to even greater heights. I have also spent a lot of time in building a culture that not only keeps the brand mission alive but also makes OLX a great place to work. I feel like I have achieved the mission I took up nine years back, and that the time is opportune to end this leg of the journey and take up a new challenge. Naspers has a wide footprint and several exciting opportunities in emerging markets that I am exploring at the moment.â
âThe person who will be coming in place of Amar has some big shoes to fill. We are working on the transition, and will be ready to share the successorâs name soon,â added Scheepbouwer.