Alchemist Marketing Solutions has won the marketing and communications duties for Divine Solitaires, which aims to consolidate its position as a leading solitaire and diamond jewellery brand with its shift to a specialised marketing strategy agency.
Alchemist will handle the overall 360 degree marketing and creative duties of Divine Solitaires as its marketing AOR.
Manish Porwal, Managing Director, Alchemist Marketing Solutions, said, â€śThe joy of marketing is to create aspiration. Divine Solitaires is a strong product that gives us the grounds to make a fantastic marketing story across India. We are excited to create campaigns that stand out and consolidate this brandâ€™s position at the top.â€ť
On the engagement with Alchemist, Jignesh Mehta, Founder and Director, Divine Solitaires, said, â€śWe look upon Alchemist as a strategic marketing expert that can lift Divine Solitaires into a new growth orbit, building the brand with an understanding of our business objectives. Alchemist offers just that with their sound experience of marketing strategy across brands and markets. I am happy to welcome Manish and his team on-board."
The growth of Divine Solitaires has been well sustained over the last 11 years. Owning to the vision of its Founders and Directors Shailen Mehta and Jignesh Mehta, Divine Solitaires has grown as a brand for the discerning customer, standing for its highest quality diamonds and bringing transparency in diamond pricing. The firm already boasts on the strength of their message of quality, trust and value, and has aggressive growth targets across India.
Alchemist, as strategic marketing consultants, has defined the communication strategy for brands like DLF, Max Life Insurance, Seychelles, Castrol India, Nissan, Loreal, Xrbia, Asian Paints, Apollo Hospitals, Marico, Nokia, Kotak, American Express, Tata Motors and now Sai Estate among others.