Viacom 18's video-on-demand streaming service Voot is all set to launch its next show “Yo Ke Hua Bro”. Set in the heartland of Haryana, Yo Ke Hua Bro is an edgy comedy that brings to life the comic capers of the desi dumb and dumber! The show is set to add a new shade of rustic humour to the diverse palette of Voot Originals. The show with the ‘Bros’ Aparshakti Khuranna and Gaurav Pandey along with the divas Shamita Shetty and Ridhima Pandit is set to go live on August 18 only on Voot.
Set in Haryana, the two ‘Bros’ never yield any results, be it clearing their graduation, their entrance exams, landing a girl or even a date... this original series is full of moments that will make most bros go “Yo Ke Hua Bro". But the biggest Yo Ke Hua Bro moment is when these desi bros land themselves in a kaand! What is it? Watch the show to find out.
The show will see actors Aparshakti Khuranna (seen in Dangal), Gaurav Pandey (seen in Badrinath Ki Dulhania) essay the roles of the two ‘Bros’. The stunning divas Shamita Shetty and Ridhima Pandit will essay the roles of the sassy women who challenge the boys. Digital phenomenon Sumeet Vyas has a special appearance in a never-see-before role of a maverick cop.
Gaurav Gandhi, COO, Viacom18 Digital Ventures, said, “We have a very aggressive original strategy that will see a slew of innovative and disruptive shows being brought alive. Our endeavour with Voot Originals like Yo Ke Hua Bro is to ensure we create content that engages and entertains the discerning digital viewer. We will see many more such differentiated originals from Voot.”
On the launch of the show, Monika Shergill, Head of Content, Viacom18 Digital Ventures, said, “We are looking at launching many more series this year each with a differentiated pitch. Kick starting this plan with our latest offering, Yo Kay Hua Bro is set in heartland India. It is a comic caper with a unique twist! Men beware… we are about to spark the imagination of many women!”
Yo Ke Hua Bro is Voot's eight original since its launch in May 2016. With shows such as It’s not that Simple, Shaadi Boys, Badman, Untag among others, Voot has created a wide palette of content catering to the entertainment needs of the discerning viewers.
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