Vodafone Play has added the bouquet of 12 channels of Discovery India to its offering. These channels include Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Investigation Discovery (ID), Animal Planet HD World, TLC HD World, Discovery Tamil and the newly launched sports channel DSport.
Dipankar Ghoshal, National Head, VAS, and Content, Vodafone India, said, “Vodafone Play is a single window offering content across genres and languages and this association with Discovery strengthens our infotainment category. All consumers, including the Velvet Rope Generation, can now watch what they want, when they want and how they want. Our partnership with Discovery Communications will make their channels now accessible to Vodafone Play users to be viewed at their convenience.”
Facilitating the entertainment needs of the upwardly mobile and always on the move young Indian looking for hyper-personalised, bespoke experiences: Vodafone Play offers streaming of content; be it Live TV, popular shows, latest movies or trending music videos. It announced a strategic partnership with Discovery Communications, expanding its infotainment content portfolio for its subscribers across genres.
Vijay Rajput, Senior Vice-President, Affiliate Sales and Product Distribution, Discovery Communications India, said, “As the media ecosystem continues to evolve, we remain focused on delivering more content, across more screens, to more people. We are happy that Vodafone Play subscribers will now have access to Discovery’s rich storytelling at their fingertips.”