In a significant move for the Indian video-on-demand industry, Turner India and Amazon Prime Video have announced a strategic tie-up that will see Cartoon Network’s popular kids shows play on Amazon Prime Video.
This content licensing deal will see Cartoon Network’s Ben 10 (Classic); Ben 10: Alien Force; Ben 10: Ultimate Alien; Ben 10 Omniverse; Grim Adventures of Billy Mandy; Johnny Bravo; Powerpuff Girls (Classic); Kumbh Karan, Roll No. 21 and Dexter’s Laboratory and many more shows that will play on Amazon Prime Video under the Kids and Family TV section.
Kids today are consuming and engaging with their favourite content across diverse screens such as computers and mobile screens. This is increasing with the emergence of new OTT platforms and the rise in use of apps for games as an entertainment and learning activity.
Turner, a pioneer in the kids’ entertainment space in India, has been at the forefront of providing engaging experiences to kids both on TV and beyond and the collaboration with Amazon Prime Video reaffirms Turner’s commitment to engage with its fans anytime, anywhere.