Truecaller claimed to reach a new milestone as a mobile in-app publisher, achieving a record 200 million impressions in a single day.
The daily impression rate on Truecaller’s in-app advertising platform has grown by over 300% in the past year. The monumental traction is a product ofTruecaller’s innovation as a one-stop solution for communication, payments, and now, brand engagement. Real estate on Truecaller has appreciated to the extent that over 70% of existing advertisers have decided to continue to invest in Truecaller’s mobile advertising inventory. Truecaller’s direct-to-consumer connect has attracted new interest of brands across the spectrum of FMCG, consumer electronics, and automobiles from brands like Mondelēz, Samsung, Himalayan and Maruti among many more.
Tejinder Gill, VP Sales and Head of India Operations at Truecaller, said, “At Truecaller, we are constantly looking for innovative ways to add value to the lives of not only our customers, but our partners’ as well. With Patanjali, we saw a cult favorite brand that has witnessed unprecedented growth by offering a differentiated product – much like ourselves, so the partnership has worked brilliantly. As we approach the all-year high of customer engagement with the festive season in India, we foresee many more upcoming collaborations with brands across categories.”
Patanjali, India’s homegrown leader in Ayurveda, leveraged Truecaller in a one-day app inventory takeover, resulting in a new benchmark for both Patanjali and Truecaller.
Commenting on this milestone, Santosh Kumar, Co-founder and CEO MangoData, Patanjali’s digital agency, said, “What began as crafting an innovative campaign for Patanjali has surpassed our expectations in terms of both impressions delivered, which were upwards of 200 million and click-based engagement of over 430,000 in a single day. Leveraging the strong association customers have with Truecaller and supported by a 100% share of voice on the platform, has helped us target the right customer with the right offering and narrative from our portfolio.”