Procam International, which has pioneered the running movement across India more than a decade ago, announced that the Tata group will be theÂ title sponsorÂ of the Mumbai Marathon. Indiaâs most prestigious long distance race will be called the âTata Mumbai MarathonâÂ with its 15thÂ edition scheduled onÂ January 21, 2018.
The Tata Mumbai Marathon will be jointly sponsored by the Tata Group and Tata Consultancy Services for a period of 10 years. Standard Chartered was the title sponsor for the Mumbai Marathon since its inception in 2004.
Speaking on the occasion,Â N Chandrasekaran, Chairman, Tata Sons, said,Â âWe are delighted to become the title sponsor of the Tata Mumbai Marathon from 2018. Events like the marathon promote values like grit, tenacity, excellence, perseverance, belief, commitment and passion that have been a key part of the Tata Group's ethos since its inception, almost 150 years ago. Partnering with India's premier long-distance running event is a great way for the Tata group to increase our engagement with the community, raise funds for charity as well as create societal awareness about the necessity of good health and fitness. As a marathoner, Iâm personally proud to support this partnership."
Vivek Singh, Joint MD, Procam International,Â said, âIt is a pleasure to welcome aboard the Tatas as title sponsors, as we celebrate a landmark 15th edition of the Mumbai Marathon. With a 10-year commitment to the event, the Tatas have shown us yet again their commitment to give back to the society through sport. We are honoured with their visionary approach and, as partners, we look forward to building a marathon legacy by providing participants across the world an extraordinary experience.âÂ
He added, âThe Mumbai Marathon today is a phenomenon that has sparked a health and fitness revolution across the country and has become a springboard for Indian long and middle distance runners. At the same time, it has become a beacon of humanity and compassion as the largest platform for charity fundraising. In the Tatas, we couldnât have found a better partner to take this journey ahead!âÂ
With USD 405,000 as prize money, the event will witness in action over 46,000 participants across six different race categories on January 21, 2018.