Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan, has announced dentsu X as the media agency and Happy Mcgarrybowen is the new creative agency. The associations have come into effect from August 1, 2017.
Happy Mcgarrybowen and dentsu X - the two partners for Suzuki - both are a part of Dentsu Aegis Network. MSL India, Publicis Group’s strategic communications and engagement network, also comes on board as the public relation partner.
“These are exciting times for Suzuki-two wheelers. Not only are we one of the fastest-growing two-wheeler manufacturers in India, but also at a cusp of an even greater growth. As a brand, Suzuki embodies excitement, sportiness and the spirit of youthfulness. With our new partners, we would be able to communicate these attributes more effectively to our various audiences, and support the upward momentum that Suzuki has been enjoying in the market. We welcome Happy Mcgarrybowen, dentsu X and MSL into the Suzuki family, and look forward working with them,” said Sajeev Rajasekharan, EVP, Sales and Marketing at Suzuki Motorcycle India.
Kartik Iyer, CEO and Cofounder, Happy mcgarrybowen said, “It is always exciting to enter a new category. And even more exciting when the category is two wheelers. We are really proud to partner with Suzuki in building their brands in India. We look forward to doing to some great work that truly pushes the needle in the category and in Suzuki's favour,”
Divya Karani, Chief Executive Officer, dentsu X India explained, "We are absolutely ecstatic and honored to be chosen as the preferred media partners for SMIPL! Suzuki Motorcycles has unmatched potential of delivering advanced engineering and design, at competitive pricing. We are delighted that SMIPL appreciates our consumer centric approach which delivers on a truly brand immersive experience."
Commenting on the partnership, Amit Misra, CEO, MSL India said, “We are privileged to be chosen as Suzuki India's PR partners. We are confident that with our deep auto experience and content capabilities, we will create compelling stories and campaigns that drive traction and business impact.”