Contract Advertising has appointed Subho Sengupta as the Executive Vice-President and General Manager of Contract Delhi. Sengupta joins from J Walter Thompson where he has spent last four years.
An alumnus of IISWBM & St Xavierâ€™s Kolkata, Subho has over two decades of experience in the marketing and advertising ecosystem. He is a seasoned communications professional with a deep understanding in launching new brands, re-engineering existing ones and developing integrated marketing communications across a cross-section of brands. As a Business Head, he has demonstrated drive for new business, operational excellence and forging strong client relationships by consistently delivering value on his brands.
Raji Ramaswamy, CEO, Contract Advertising said, â€śDelhi is an important growth market and I am confident that Shubho Sengupta will be able to deliver value to our clients though his diverse category experience. His deep understanding of building brands and his strategic skills will help us deliver the best solutions for our clients. I am delighted to have him onboard as the head of Contract, Delhi.â€ť
Subho brings to the table his robust experience across a multitude of categories comprising telecom, food and beverages, media and publication, financial services, real estate, consumer electronics, FMCG, footwear, sportswear, manufacturing, hospitality and digital search engine. He spearheaded the entire marketing strategy and the national launch across 12 circles for MTS as well as instrumental in the successful launch of Airtel Digital TV and IPTV.Â Over the years, he has worked with some of the most high-profile companies and brands including ABP, Berger Paints, Hitachi, ITC, Reliance Telecom, The Times of India and Unilever (Nepal). Besides building brands, Shubho is a great team leader and an excellent mentor.
Sengupta said, â€śI look forward to both the opportunities and challenges that come with the new role. Contract as an agency has an impeccable reputation and has always been driven by passion. Delivering impactful work that will move the needle for our clientsâ€™ businesses will be my focus.â€ť
Outside of work, he has a deep passion for Indian music and he is an avid theatre enthusiast. He also is equally passionate about giving back to the industry by volunteering his services as a visiting faculty on marketing and communication across various business schools.