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Sridhar Ramanathan to lead AAAI’s ‘Creative Block Busting’ workshop

The workshop is aimed at CXOs, senior managers, creative minds, activation experts, online and offline media professionals from advertising agencies. The module will introduce concepts of ideas, creativity and innovation, divergent and convergent thinking and a few powerful thinking techniques that can be applied during brainstorming

Sridhar Ramanathan

The Advertising Agencies Association of India (AAAI) under the aegis of the AAAI Prowess initiative has announced a workshop ‘Creative Block Busting©’ scheduled for August 23, 2017 in Mumbai. This workshop will be led by ex-O&M master Sridhar Ramanathan, Innovation Facilitator, Consultant and Coach.

Clients today demand ideation sessions and expect these sessions to be more productive so that they can deliver new ideas that can be acted on. This workshop is designed to meet these expectations. It follows a clear seven-step process and helps clients explore options they never thought of before.

This workshop is aimed at CXOs, senior managers, creative minds, activation experts, online and offline media professionals from advertising agencies and is intended to make innovation deliver results for all concerned. This module will introduce concepts of ideas, creativity and innovation, divergent and convergent thinking and a few powerful thinking techniques that can be applied during brainstorming.

Ramanathan is an Innovation Facilitator, Consultant and Coach, who helps his clients benefit from the power of ideas. He helps clients choose the right challenges, generate alternative ideas, select ideas smartly, develop them into powerful solutions, and coaches them through to implementation. Ramanathan had a distinguished career in Ogilvy & Mather for 25 years and started India’s first Direct Marketing agency.

Subsequently he set up Ogilvy Consulting, his clients include blue chip organisations in India and value his work because of his expertise, experience and commitment to delivering results. His milestones include a book “Unlock the Real Power of Ideation” sharing his experience and knowledge about conducting ideation sessions that deliver results, created an iPhone/iPad app called TickleMeThink™ that helps people to think differently (www.ticklemethink.com) – available as free download in the iPhone Appstore.

Ramanathan has conducted over 400 workshops in the last 15 years and anchored a 13-episode show on CNBC called ‘The Power of an Idea’ featuring several well-known leaders from the industry.

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