Movies Now, the English movie channel from the Times Network, has launched a new film festival ‘Super Squad Homecoming’ to telecast all superhero films all through this month starting August 7, Monday-Friday at 7 pm and 11 pm. It is the first channel is hosting both the Marvel and DC franchises, making it the real ‘Home to Superheroes’.
The property Super Squad Homecoming is powered by Sony Bravia and driven by Jeep Compass.
Vivek Srivastava, Executive Vice-President and Head Entertainment Cluster and Zoom, Times Network, said, “Marvel and DC franchises have redefined how we view superheroes today and Movies Now is the first Indian English movie channel to have both the libraries at the same time. Our objective is to live up to our audience expectation and with Movies Now being Home to the Superheroes, we will offer our viewers a larger than life experience. Through Super Squad Homecoming, our aim is to further consolidate our position as the undisputed leader.”
This month-long festival will air movies featuring all the biggest superheroes, including Batman, Superman, Captain America, Thor, Hulk, Blade and The Avengers. Super Squad Homecoming will showcase some of the biggest Hollywood blockbusters such as Avengers: Age of Ultron, Batman, Batman Begins, Ant-Man, Blade, Blade 2, Blade: Trinity, Captain America: The First Avenger, Hulk, Man of Steel, Superman, Superman Returns and Thor making Movies Now the only channel to host all the superheroes under one roof!
To promote this unique property, Movies Now has designed a 360 degree campaign that will include TV, OOH, radio, cinema, digital and on-ground activations across bars, college festivals and gyms. The multi-city campaign will be promoted through the month to support this exciting property which further strengthens Movies Now’s positioning as the Home to the Superheroes.