Following a multi-agency pitch, Matchbox Media, a media arm of ITW Playworx, has bagged the media duties of Richfeel, a leading trichology centre, hair and scalp clinic for more than three decades. The account will be serviced from the agency’s Mumbai office.
The mandate includes media planning and buying across platforms with a focus on performance marketing. The agency’s first task will be to design and implement an integrated communication plan to take the brand to the next level and increase awareness among the target audience.
Dr Apoorva Shah, Founder, Richfeel, said, “We are pleased to associate with Matchbox Media as our media agency. They impressed us with their strategic approach which was in line with our marketing strategy. We look forward to our partnership which will help in further building our brand in India.”
Confirming the win, Sidharth Ghosh, CEO, ITW Playworx, Mumbai, said, “We are privileged to work with a prestigious brand like Richfeel. With this win, we are looking forward to help the brand achieve their vision through our expertise.”
Dipesh Negi and Mohit Mishra, Founders, Matchbox Media, said, “We are glad to have won this account and are looking forward to help the brand achieve their objectives through the right communication.”
The journey of Richfeel started with two visionaries Dr Apoorva Shah and Dr Sonal Shah, India’s first certified trichologists. In 1986, they ventured into the profession of hair and scalp care treatments with India’s first and only chain of hair and scalp clinics. Starting with a humble beginning of salon-based consulting, the focus on research, expertise and results led Richfeel to expand into a chain of hair and scalp clinics – spread all over the country. Richfeel has also ventured into spa therapy with its Detox Spa Service, which provides authentic therapeutic treatments administered by trained therapists.