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Madison Media strengthens digital leadership

Shobhit Gaur joins the agency as head of North digital and Sandeep Prabhudesai as South Digital and Analytics Lead

(Left) Shobhit Gaur and Sandeep Prabhudesai (Right)

Madison Media has appointed two senior level resources to its digital leadership team. Shobhit Gaur joins the agency as head of North digital and Sandeep Prabhudesai as South Digital and
Analytics Lead.

Gaur comes with over 11 years of experience in digital media having worked across a range of companies such as Starcom, IPG and GroupM. Shobhit will be overseeing the North operations of the agency and has the mandate of enhancing its product offering.

Speaking on his appointment, Gaur said, “I am pleased to be a part of Madison, an established name in digital end to end solutions. The agency is witnessing great growth and has great proprietary knowledge, transformative tools and systems and an established and pedigreed roster of clients. I look forward to a long and fruitful innings ahead.”

Prabhudesai too has close to 11 years of experience in analytics and digital marketing and has been an old hand of Madison. He was previously working with MEC on Flipkart business. He said, “Madison is a strong brand with a roster Madison Media Group is a part of Madison World which also has specialist units in Advertising, Business Analytics, Out-of-Home, PR, Mobile, Retail, Sports and Entertainment; employing about 1000 communication professionals across India, Sri Lanka, Bangladesh and Thailand. I look forward to being a part of this high-energy, collaborative and diverse workplace.”

Vishal Chinchankar, Chief Digital Officer, Madison Media said, “I am absolutely delighted to welcome on board our senior executives. I am confident that Gaur and Prabhudesai will be able to deliver value to our clients through their diverse category experience. Their deep understanding of digital media and strategic skills will help us deliver the best solutions for our clients.”

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