Havas Media Group, India, has bagged the integrated media duties of Faircent.com, the peer to peer (P2P) lending platform. The account will be handled from the agencyâ€™s Gurgaon office.
Karun Thareja, Chief Marketing Officer, Faircent.com, said, â€śWe are pioneers in the Indian lending ecosystem and have a unique offering that has already seen tremendous traction in the market. To launch our first-ever, 360-degree advertising campaign across mediums, we were looking to partner with a media agency that can understand our business and has tremendous passion for it. Havas Media presented an insightful and compelling communication strategy and we are happy to partner with them.â€ť
On the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, â€śP2P lending marketplaces have been a growing phenomenon in the country and is expected to grow up to $5+ billion over the next four to five years. Faircent.com is a clear disruptor in this space. With a simple and transparent revenue model, Faircent.com has not only built a strong customer base but has added value to both borrowers and lenders. This win further consolidates our position as the destination agency for the new-age entrepreneurial clients. We are delighted to be partnering with them and look forward to their explosive growth.â€ť
â€śFaircent.com fills a critical need gap in the digital financial eco-system by allowing greater credit access and empowering customers by having a transparent rate discovery model. Transparency and accountability are also core values at Havas Media Group. We are glad to take on the mandate of yet another entrepreneurial and digital first brand like Faircent.com. We look forward to this association,â€ť added Mohit Joshi, Managing Director, Havas Media Group, India.
Faircent.com is P2P lending website that caters to retail and business loans. It is an online platform where people who have spare money lend it directly to people who want to borrow, thereby eliminating high margins that traditional intermediaries make on loan transactions. Faircent.com is committed to facilitating fast and low-cost credit to individuals, MSMEs and SMEs; while providing a new investment opportunity to those with surplus funds. Through innovation, enterprise and dedicated customer-focus, Faircent.com has more than 1.8 lakh registered borrowers and 18,000 registered lenders. To date, the platform has dispersed loans worth more than Rs 20 crore.