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GoAir allocates digital mandate to FoxyMoron

The agency will be involved in digital media strategy, planning and buying along with content creation and design work across all social media platforms for the airline

GoAir has assigned its digital mandate comprising media, social media and creative duties to independent digital marketing solutions agency FoxyMoron. The account was won following a multi-agency pitch.

The mandate entails building and strengthening the airline’s digital presence through strategic insights and unique solutions that engage their consumers. The agency will be involved in digital media strategy, planning and buying along with content creation and design work across all social media platforms.

On FoxyMoron’s appointment, Anand Sahai, Chief Commercial officer, said, “Social media has grown in importance for all businesses given the way and speed in which people connect with one another. Digital media is also a prime business tool, especially for us in the aviation business. We are delighted to announce this partnership with FoxyMoron and believe that this will further enhance our endeavour to innovate and engage with our customers on the social media space through engaging content.”

Pratik Gupta

Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron, said, "This year for us is all about being different and doing different! Everything from newer verticals to newer lines of business.”

“One of the firsts to make it to our announcement list is taking up an airline brand at FoxyMoron! With the unique challenges of brands in this category and the consistency with which they interact with their consumers, creating effective digital strategies for them will always be a challenge,” Gupta added.

“Our aim is to enable GoAir to not only become relevant to its digital audience, but also making it an airline of choice for the regular fliers. We’re hoping to always cruise at high altitudes with this brand," Gupta concluded.

The digital agency kick-started with work on a video on the occasion of Raksha Bandhan. With Srinagar being a prime defence base, the security threat perception is unduly high and the jawans provide special protection to the airport 24x7. Safety and security to passengers and the airlines is of utmost importance and often these jawans end up doing a thankless job.

GoAir decided to do something special for these jawans and show them their appreciation through a special Raksha Bandhan ceremony where GoAir staff surprised them with rakhis in gratitude. Click here to see the video.

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