The popular kidsâ€™ programme Galli Galli Sim Sim, the Indian adaptation of the internationally acclaimed TV series- Sesame Street, unveiled its all-new season on Doordarshanâ€™s DD National. This season, the Galli friends bring important life messages to the young audience with an aim to help them understand and practice kindness. The show takes 10.30 AM slot every Saturday. Â
On the launch of Season 9, Sashwati Banerjee, Managing Director, Sesame Workshop India, said, â€śMultiple studies done across the globe confirm that what kids are exposed to in the early years has a long term impact in building lifelong habits. Unfortunately, todayâ€™s kids are growing up watching age-inappropriate content on television that may be violent, male-skewed and stereotypical, and this is impacting their thought processes. It is critical to expose them to content that helps them understand and respect differences, challenge stereotypes, cultivate empathy and helps them grow smarter, stronger and kinder.â€ť
Supriya Sahu, Director General, Doordarshan, said, â€śAs a public service broadcaster, we always look out for comprehensive content for our diverse and vast audience. Galli Galli Sim Sim teaches children important life lessons like executive functioning skills, health and hygiene, prosocial behaviours and much more. We are glad to take forward our partnership of past years with Galli Galli Sim Sim and create an impact through quality, age-appropriate content for children.â€ť
In all the fun, laughter and excitement, Galli Galli Sim Simâ€™s Season 9 inculcates critical skills among children by providing them the language and strategies to understand and practice kindness and empathy. Galli Galli Sim Sim claims a reach of 14 million viewers (BARC India;TG:2-14 yrs;Period:Wk8'17-Wk26'17;Variable:Gross coverage across all airings Channels: DD National, DD MP, DD UP, DD Rajasthan, DD Bihar, DD Girnar, DD Sahyadri).