COMIO has announced its communications partners for the India market. The company has signed PPR South Asia for PR and August Communications for the creative and digital mandate.
COMIO entered India in May 2017 and will be rolling out its smartphones starting mid-August. Building on the legacy of its manufacturer-Topwise Communication, COMIO smartphones have been designed keeping the Indian consumer in mind.
August Communications will handle the brand and communications strategy 360 across all medium ATL, BTL and digital. They will conceptualise and craft the brand identity and help build the brand in the Indian market.
PPR South Asia would focus on creating the PR strategy. They will be responsible for developing and managing strategic communications to strengthen and deliver key messages for COMIO in India. The mandate includes reiterating COMIO’s strengths and commitment to India, promoting technology leadership and innovation as well as building advocacy among relevant stakeholders.
Both agencies will align themselves to the COMIO vision and support the team in taking the brand to greater heights.
Sumit Sehgal, Chief Marketing Officer, COMIO India, said, “We are happy to bring both the agencies on board and kick-start COMIOs India journey, beginning with our upcoming launch. COMIO has a long-term vision for India and we strongly feel that the unified strategy of our partners will help take COMIO to the next level.”
Vandana Sandhir, India Lead, PPR South Asia, said, “We are excited with the challenge to launch and establish Comio in the hyper competitive mobile handset space in India. We look forward to being a part of COMIO’s journey and establish the brand pan-India.”
Manish Bhatt, the founder of August Communications, said, “Our core strength lies in a truly seamless integration with the digital. And I think that’s where we struck a chord with the COMIO team and got on board. That, plus a zeal and passion to match theirs. It would be a genuine pleasure to help launch COMIO in the most cluttered segment of the Indian market. We look forward to pushing ourselves harder and farther.”