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Big Trunk Communications to manage Phoenix Marketcity Bangalore’s digital duties

The mandate includes social media strategy, content marketing and creative strategy across social and online platforms

Big Trunk Communications, the Mumbai-based independent creative digital agency, has bagged the digital duties for shopping hub Phoenix Marketcity Bangalore. As a part of the account win, Big Trunk Communications will work on developing the brand's online presence through social media platforms.

The four-year-old agency has managed to create a footprint across product categories such as luxury retail, fashion and clothing, food and beverages, education, media and entertainment, realty, BFSI and e-Commerce in a short span of time.

Gajendra Singh Rathore, Centre Director, Phoenix Marketcity, Bangalore, added, “We are pleased to partner with Big Trunk Communications. We were impressed by their understanding of our marketing task, a flexible and collaborative approach in developing a plan that meets our needs and priorities. We look forward to this partnership through our continued aggressive phase of growth. The mandate includes social media strategy, content marketing and creative strategy across social and online platforms. With this win, Big Trunk Communications has strengthened its portfolio in the retail segment.”

Commenting on the account win, Big Trunk Communication’s Chief Executive Officer and Co-Founder, Akhil Nair, said, “We are excited to be associated with Phoenix Marketcity Bangalore as their official digital partner. With the right mix of innovation, content, audience insights and media for the brand, we plan to deliver the results with right customer targeting and interactive storytelling, leading to measurable results. We will be reinforcing Phoenix Marketcity Bangalore’s digital presence through the implementation of innovative and strategized content. The clarity of thought and approach of Marketcity team spearheaded by Centre Director, Gajendra Singh and GM Marketing Ritu Mehta was exceptionally impressive. It gives us immense pleasure to work with clients who know so much about their consumer’s requirements and set clear objectives for the long term.”

Phoenix Marketcity developed by The Phoenix Mills Co. Ltd. is a shopping mall, located in Bengaluru. It is the largest mall in Bangalore by area, occupying 1,600,000 square feet with 1,400,000 square feet of retail space on four floors, which houses over 270 stores, high-end luxury retail brands, a nine-screen PVR Cinemas multiplex and a food court.

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