Ashok Venkatramani, the former CEO of ABP news Network, has joined Chrome Data Analytics & Media Private Limited as Director. He brings with him an experience of over 25 years in sales, marketing and general management roles in the FMCG and broadcasting sectors.
He will work closely with the groupâ€™s leadership team.
Chrome DM has recently launched a new â€śConsumer & Market Research Servicesâ€ť vertical. This business vertical leverages Chromeâ€™s nationwide field force across 3,300 cities and 215,000 villages and proprietary technology tools for primary consumer research. Within a short span of six months, it has already bagged accounts of leading brands and a wide spectrum of clients like Mercedes, Dabur, Gionee, Bureau of Energy Efficiency (Ministry of Power, Gov. of India), Lava, Central Ministry of Urban Development (Govt. of India), Toyota, Bhartiya Janta Party and Department of Information and Public Relations(Govt. of Rajasthan) among others. Venkatramaniâ€™s engagement would further strengthen this initiative. Based in Mumbai, he will be equally involved with the Delhi team.
â€śChrome has witnessed unprecedented growth over the years, and is today an accepted currency for over 600+ TV channels,â€ť said Venkatramani.
â€śIâ€™m also looking forward to working closely with its bright young team as it is doing some interesting work in the spaceÂ of primary consumer & media research and analytics with a diverse portfolio of clients,â€ť he added.
Pankaj Krishna, Founder & Managing Director, Chrome Data Analytics & Media, said, â€śIâ€™m delighted to have Ashok on board. As a young company, Ashokâ€™s years of experience make for the perfect fit for us. He has been a driving force in his previous roles at Unilever and ABP, and weâ€™re looking forward to the value he will add with his inputs.â€ť
Chrome DM has been a pioneer for over eight years in Broadcast Distribution Audits and Primary Media Research in India. Over the years, the company has built strengths across Big Data and Primary Consumer Research and Analytics.