ABP News has beaten Aaj Tak to become No. 1 publisher on Facebook with 23 crore video views, according to results declared by Vidooly reports (July 2017).
ABP News came up with a unique video strategy for FB – the first ever Facebook Live news bulletin.
It has become one of the preferred destinations for political news with more than 3 million video views covering politics as a genre. Video content on Viral sach, Ghanti bajao, Jan man and Saas bahu aur saazish are some examples of its exemplary programming line-up.
Avinash Pandey, COO, ABP News Network, said, “Since Facebook viewers now watch an incredible million hours of video every day, so we intend to continue delivering the most interesting news content with real time update to keep viewers ahead , thus justifying the brand tagline ‘Aapko rakhe aage’. We are excited to achieve this number and will continue to lead the charts like always.”
ABP’s digital umbrella, ABP Live is growing with the increasing number of fans on FB, YouTube and Twitter. ABP Live has eight web portals in six regional languages – Hindi, English, Marathi, Gujarati, Bengali and Punjabi. For news on the go, ABP News also has an award-winning mobile application that integrates all their language sites. Its digital network worldwide is growing fast since its inception in December 2013. As per Google Analytics, it has penetrative reach of 350 million page views and 30 unique visitors.