Viacom18 Consumer Products is all set to bring the internationally acclaimed character of Peppa Pig and her brother George to India this July. The show Peppa Pig went on air in India on Nick Jr. from December 2016 along with Voot following which Viacom18 is gearing up to enhance the viewer’s experience further by providing an exclusive meet and greet with their favourite characters across Hamley’s outlets in Bangalore, Delhi, Chennai and Mumbai.
The company has planned an extensive marketing and communication campaign to maximize the reach of the Peppa Pig characters.
Saugato Bhowmik, Head, Viacom18 Consumer Products and Integrated Network Solutions, Viacom18, said, “With the launch of Peppa Pig Viacom18 Consumer Products truly establishes itself as the leader in bringing the world’s best licensing programs to India. Peppa embodies the best of family values and entertainment with an infusion of education. We have experienced remarkable success in the early months of the launch with huge off takes of our back to school range, apparel, fashion accessories, party products and toys. To celebrate this success, we are taking Peppa Pig to meet her fans. In this we are very excited to partner with Hamleys the leading toy store in the world.”