Ad Stars has unveiled this year’s finalists selected from a total of 21,530 entries – up from 18,063 entries last year. The festival recruited 210 online judges from 62 countries who selected just 1,799 finalists.
From India, McCann Worldgroup and Havas Worldwide secured one shortlist each. McCann’s outdoor campaign titled ‘Wife’ for Easy Policy was shortlisted in Outdoor category while ‘Mortein - Kill the real demons’ campaign done by Havas Worldwide India for Reckitt and Benckiser was shortlisted in Promotion category.
“It’s hard to believe how quickly our awards show has grown since we first launched in 2008. We received over 21,500 entries to the Ad Stars Awards, which shows our mandate of being a global awards show that is free to enter and committed to ‘creativity for good’ is resonating with creative communities around the world. I’m especially proud of the diversity of entries and judges we have attracted this year,” says Eui Ja Lee, Co-chair of the Ad Stars Executive Committee.
Ad Stars is the only global festival that is free-to-enter and offers a US$10,000 cash prize for Grand Prix of the Year winners. With entries from 40 countries, Ad Stars received the highest number of submissions from Japan, followed by Thailand, Korea, Australia, Philippines, China and New Zealand.
Over 30 final judges will soon meet in Busan, South Korea on August 22-23to decide this year’s winners, which will be announced in a gala ceremony on Saturday August 26.