Daily national newspaper The Hindu, which is known for its beautiful ads, has this time rolled out yet another moving campaign. After some of its amazing initiatives, including ‘#SundayIsForReading’, ‘#SpiritOfBengaluru’, ‘Stay ahead with The Hindu’, ‘Classroom’ and ‘Behave yourself, India. The youth are watching’, now the brand has taken the game a notch higher with its latest ad film.
Titled, ‘#FortheLoveOfPrint’, the campaign aims to reach out to the people and to create awareness about the efforts, time and energy taken by the brand into the making of the newspaper and it has been conceptualised by JWT India.
The video showcases how the reporters, editors, typesetters, imprinters, delivery boy do their best to reach out to the public in the form of newspaper daily. The campaign pays tribute to the respect and commitment that such people have held for the printed word for the last 138 years. Also, there is a plan to promote this initiative through a print series.
Speaking about the campaign, Abilasha Anish, Head, Brand Strategy & Marketing, The Hindu Group, said, “This isn’t a marketing campaign, but a video born out of our quest to understand the intricacies involved in the day-to-day production of a newspaper – What motivates the people behind it? Why they do what they do? And, how is print different from other media?”
“The relevance of print media in today’s world has been constantly discussed in the context of how electronic media overshadows our daily lives. However, newspapers have an ever-lasting charm, and for most households, they are still the first source of news for the day. They continue to provide in-depth information and analysis about the happenings around the world, with untiring efforts put in by hundreds of people who work behind the scenes. This video is a tribute to each and every one of them,” added Anish.
The video has been launched on digital or social media platforms.