Social Kinnect, a digital agency, has launched a full scale in-house production house Kinnect Productions. Video has become an integral part of all digital campaigns with video formats being favoured by major digital platforms. Kinnect Productions has been launched to further provide value to the clients and be able to cater to their requirements better.
Rohan Mehta, CEO, Social Kinnect, said, “Kinnect Productions has been envisioned to be a versatile production house. We aim to tackle briefs of various formats and scales to produce everything from ad films, corporate videos and event coverage videos to bumper ads, short-form low-budget films that have a faster turnaround time. The focus is to be able to efficiently and quickly deliver high quality video content. Setting up a production house internally makes it possible to manage high volumes of video inflow.”
Brands are increasingly demanding video content to tackle topical issues. Meaningful interactions are essential to achieve ROI. The Indian internet audience spends more than 22 hours a month consuming video. Of this 90 per cent is spent on Facebook and YouTube.
Shiibu Tholat will head Kinnect Productions as Executive Producer. He has 18 years of experience under his belt, having worked with stalwarts like Rajkumar Hirani and Pradeep Sarkar, as well as large agencies such as Leo Burnett and Rediffusion. Along the way, he also set up two film production houses and experimented with being an entrepreneur. He worked with some renowned global and national brands like Fiat, Johnnie Walker, Heinz, P&G, Unilever, Airtel, Tata Sky, Sugarfree, Aviva and HP.
Additionally, Darshan Gokani who comes with 12 years of experience in the industry, will be the Agency Producer at Kinnect Productions. His versatility ranges from producing, directing to acting for more than a decade now for major brands, directors and production houses. Gokani has worked on brands like Hero (Hum Mein Hai Hero), Amazon (Aur Dikhao) Pepsi, Fair & Lovely, Vodafone, to name a few. He has an eight-plus year stint as a producer with Redice Productions.