Madison Media has announced the appointment of Saif Shaikh as Vice President to head the Godrej business based in Mumbai. The agency on record (AoR) comprises of key Godrej companies including Godrej Consumer Products, Godrej Industries, Godrej Agrovet, Godrej Properties and Godrej Natures Basket.
Shaikh has 15 years of experience in media, research and media agencies. He has been in GroupM for the last seven years before joining Madison Media.
In Malaysia for two years, Shaikh was a key member of the senior leadership team at Maxus, heading a portfolio of key accounts of the agency including Lâ€™Oreal, Great Eastern Life Insurance, Costa Cruise, Unicharm and Friesland Campina and was responsible for the communications planning and media campaign implementation, by leveraging insights, analytics and strategy. Prior to that, he had a five year stint in Maxus India, where he has worked as strategy lead on accounts like Lâ€™OrĂ©al, Tata Sky, Vodafone, Fiat and Allianz group.
Madison Media Group is a part of Madison World which also has specialist units in advertising, business analytics, out-of-home, PR, mobile, retail, sports and entertainment; employing over 1000 communication professionals across India, Sri Lanka, Thailand and Bangladesh.
Vikram Sakhuja, Partner and Group CEO, Madison Media and OOH, said, â€śI am delighted to have Saif join and lead our team on Godrej and am sure he will add a lot of value to the clientâ€™s business and our existing teamâ€ť.
Shaikh said, â€śI am delighted to join Madison and lead one of its foremost and prestigious account of Godrej and at the same time looking forward to working with Sam and Vikram.â€ť