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Prodigitz wins digital mandate for Faber-Castell in India

To strengthen its brand in the Indian market, The stationary products company aims to engage with technologically & digitally advanced audience

Faber-Castell, one of the world’s leading stationery products company, has handed its digital mandate to Mumbai-based digital agency Prodigitz.

Established in 1761, Faber-Castell is one of the oldest industrial companies in the world. It started its India operations in 1998, and since then has continued to set new benchmarks in quality & innovation in the Indian stationery landscape.

Nisha Sara Jose, Category Head at Faber-Castell India, said, “As we’re looking to further build our brand in the Indian market, we are keen on engaging with our technologically & digitally advanced audience, through a medium that they are most connected with. We are happy to work with the team at Prodigitz to bring our brand to life on digital in a way that will resonate with our target audience.”

Khushboo Tulsiani, CEO, Prodigitz, said, “We’re excited to work with Faber-Castell, a company with a rich history and legacy that produces some of the most innovative, effective and socially responsible products. Our approach at Prodigitz has always been to first understand the business goals that drive the marketing objectives, evaluate it in its entirety and then create a digital strategy that utilises the medium for its strenghts to deliver results. There is a passionate team at Faber-Castell and we’re really looking forward to this partnership with them.”

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