Parle Products has rolled out its latest campaign, ‘Naam toh yaad rahega’, to promote its different range of product offerings. Through this campaign, the brand aims to reach out to the consumers in a humorous way. Taking the innovative approach, Parle aims to educate consumers regarding the rebranded products in the biscuit category.
The campaign has been conceptualised by Taproot Dentsu with three different TVCs. The first video talks about Mazelo, Londonderry and Cafechino while the second video talks about heritage brands like Mango Bite, Kaccha Mango Bite and Melody. The third video shows how re-branding is done on biscuits like Bourbon, Jam-in and Milk Sandwich biscuits under the Fab umbrella.
Speaking about the campaign, Krishna Rao, Category Head, Parle Products, said, “Parle originally started as a confectionery manufacturer and today we have grown into one of India’s most loved companies with over 50 brands across our portfolio. The new campaign is simple and relatable in its idea and combines humour endearingly to bind multiple cluster challenges that we have faced through our journey, under one roof. This campaign is an organic step forward from the recent ‘Naam toh suna hi hoga’ campaign that we launched earlier this year.”
Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu, added, "In the hugely populated confectionery and cream biscuit category, there is no dearth of brands fighting for mind space and shelf space. Given this scenario, we've created some new commercials in the same light-hearted vein as the previous campaign. The delivery is fun, the messages serious business covering everything from rebranding to taking on duplicates to driving recall."
Client: Parle Products Pvt. Ltd.
Team: Krishna Rao
Category Head: Mayank Shah
Category Head and Team
Ad Agency: Taproot Dentsu India Communication Pvt. Ltd.
Team: CEO, Umesh Shrikhande
General Manager: Ayesha Ghosh
Associate Account Director: Ambalika Sen
Account Management Executive: Ekta Shah
Creative Head: Pallavi Chakravarty, Apoorva Jain
Video Director: Abhinav Pratiman
Producer: Amarjeet Phukan
Production House: Earlyman Films