After the success of Jalsavaad in Ahmedabad, My FM brings the music and entertainment festival to Surat. It is the 10th year of My FM in Surat and to celebrate this glorious milestone My FM planned ‘Jalsarath’ with three major events to thank the listeners for their love and overwhelming response throughout the years.
The first event with Sunil Pal and Sanket Bhosle took place on July 1, and the next is lined up for July 29 with Kirtidan Gadhavi and the last one with Papon will take place sometime in August.
The first event held at Sanjeev Kumar Auditorium, Surat kicked off with a laughter riot by the stand-up comedians Sunil Pal and Sanket Bhosle who thoroughly entertained a houseful auditorium of more than 1500 audience. There was also a live band performance by Maddy’s Medley led by Mrunal Maddy who’s an Indian Idol contestant from Surat.
Harrish Bhatia, CEO, My FM, said, “After phenomenal success of Jalsavaad in Ahmedabad, we have extended the similar campaign to Surat. Our way to thank listeners for their love over the last decade.”
All three events will be promoted through a 360 degree marketing campaign that involves print, outdoor, social media and experiential marketing.
The next event lined up for Jalsarath will take place at the indoor stadium and will entertain over 6,500 listeners with an electric Dayro performance by Kirtidan Ghadvi.