Quikr has appointed Mullen Lintas Bangalore as its creative agency, on the back of a multi-agency pitch that saw the participation of some leading advertising agencies in India. What began as a pitch process for two verticals quickly went on to the entire Quikr group portfolio and Mullen Lintas now has the mandate to handle all the verticals.
Amer Jaleel, Chairman and Chief Creative Officer, Mullen Lintas, said, “What's different about Quikr is their approach to the entire category. It's not transactional. They have a unique perspective on the consumer and what it means for them. And we found the approach very refreshing and it is allowing us to create some interesting pieces of work that will create engaging conversations.”
Vineet Sehgal, CMO, Quikr, said, “Today, the needs and preferences of consumers are evolving. As we help them upgrade their lifestyle, we needed a partner who thinks on their feet and keeps up with the fast pace that we need. Mullen Lintas team fits in perfectly with our hunger and passion along with their innovative line of thought.”
Virat Tandon, CEO, Mullen Lintas, commented, “We are very excited to welcome Quikr to Mullen Lintas. Quikr is revolutionising the online transactions space across various product categories. We were very impressed with the way they are playing a leadership role in developing this category. We will be able to innovate with the cross category benefits that Quikr brings to its consumers. I am sure the Mullen Lintas team will further add fuel to their marketing initiatives and help take the brand to the next level.”
The agency recently won the creative mandate for Too Yumm!, the new food brand from RP-SG group company Guiltfree Industries; plus the creative mandates for Motlial Oswal, a leading equity funds player in India and Tata Cliq, the e-commerce retail store from the Tata Group.