Motilal Oswal, a financial service company, has joined hands with WATConsult to roll out its latest digital campaign, #TheOnlyTIP.
The video features stand-up comedian Mallika Dua along with Manav Kaul, a Man From Motilal Oswal (MFMO). The video showcases different instances where Dua becomes a victim of different unsolicited advice. She talks about how people keep on giving tips and some are ready to take it.
Later, Kaul comes in the picture where he asks viewers to take advice from experts. He explains Dua regarding the TIP (Target Investment Plan), where the brand will help the consumers to decide as to when and where to invest. Through this campaign, the brand aims to highlight the benefits of TIP.
Speaking about the campaign, Rajiv Dingra, Founder and CEO, WATConsult, said, “Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With a renowned personality like Mallika Dua as a part of the campaign, we are sure that the message will reach out to many.”
Speaking about it, Ramnik Chhabra, Marketing Director, Motilal Oswal, added, “Our Target Investment Plan, i.e. TIP, is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way."
Media Agency: WATConsult
Client: Motilal Oswal
Writer- Director: Yash Danak
Marketing Director: Ramnik Chhabra
Senior Digital Media Executive: Ekta Desai