Medimix, an Ayurvedic brand manufactured and marketed by Cholayil Private Limited, has rolled out its latest campaign to promote its new face wash. Through the video, the brand tells the audience that the new face wash consists of six essential herbs.
The campaign has been conceptualised by Metal Communications. The TVC showcases how women find it difficult to take care of their skin because of their jobs and family. Through the tagline, ‘Guilty of neglect? Innocent skin 24x7’, the brand is trying to reach out to the working women by making them understand that the new product is better for them as nothing is better than natural.
Pradeep Cholayil, Chairman and Managing Director, Cholayil Pvt. Ltd, said, “Medimix has been a household name as one of the most trusted Ayurvedic brand for decades because the natural way is ideal for long-term skin benefits as extended by product portfolio. We hope to give our patrons and customers with products that are ideally suited to the needs to the modern generation.”
Speaking about the reach, Murari Srinivasa, Head Marketing & New Product Development, Cholayil Private Ltd., said, “We were driven by the brand’s potential to reach out to the consumers in a category that is relevant to the segment and aptly addresses the need-gap.”
Speaking about the theme of the campaign, Ambarish Ray, COO, Metal, added, “Together with Team Cholayil, we started the process of re-crafting the Medimix brand nearly four years ago, and this is the latest work to further the Nothing Better Than Natural theme.”
Creative Agency: Metal Communications Pvt. Ltd.
Director: Bhavesh Kapadia
Production House: Cutawayy Films
Director and Creative Head: Narayan Kumar
CEO: Kurien Mathews
COO: Ambarish Ray
Cyrus Sahiar & Arindam Mallick