Mountain Dew and KFC have co-created KFC Mountain Dew ‘Gamer’s Box 2.0’ – a convenient, no-mess meal box with built in gaming controls. The snazzy new limited-edition twist to the KFC meal box features inbuilt gaming controls and a slot for phone. Consumers can pair their phone with the controllers on the meal box through Bluetooth, for a non-stop gaming session, while they enjoy a finger lickin’ good meal and sip on some refreshing Mountain Dew.
Commenting on the limited-edition Gamer’s Box 2.0, Lluís Ruiz Ribot, Chief Marketing Officer, KFC India, said, “We are excited to partner with Mountain Dew to co-create the Gamer’s Box 2.0 as it brings the best of both worlds – gaming and finger lickin’ good chicken – to consumers! It gives gaming enthusiasts a chance to not just indulge in their favorite KFC 5-in-1 Meal box but also enjoy uninterrupted gaming, without worrying about messy food or grimy screens.”
Talking about their commitment to gaming and the partnership with KFC, Naseeb Puri, Associate Director, Mountain Dew, PepsiCo India, said, “Gaming in India is gaining exponential popularity across platforms. As a brand, Mountain Dew has always been at the forefront of bringing in consumer experiences that have celebrated emerging trends. Last year we created Dew Arena that went on to become India’s largest ever gaming championship and is into its 2nd edition this year. The partnership with KFC is a reiteration of our commitment to gaming and e-sports in India. We are excited to partner with KFC in a bid to create the perfect accompaniment for gamers.”
The brands have also come together to launch the KFC Mountain Dew Gamer’s meal box, a snazzy new twist to the KFC meal box, that has been curated by gamers to be fuss-free and perfect for a quick refuel – the KFC Zinger, Chicken Popcorn, Fries, Yumfills and Mountain Dew.