ITW Consulting has acquired certain exclusive rights from Sony Pictures Networks India Private Limited, who are the sole media rights holder of the Sri Lanka Cricket Series 2017. The deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the two series.
With these rights, ITW Consulting will cover three test matches, five ODIs and one T20 under Sri Lanka v/s India Series from July 23 till September 6, 2017. The rights also covered the recently concluded Sri Lanka v/s Zimbabwe series.
Commenting on the deal, M.S. Muralidharan, Director, ITW Consulting (a Global Sports Commerce affiliate), said, “We are one of the new generation companies and are delighted to partner with Sony Pictures Networks India (SPN) for these two series. With nearly 15 matches scheduled over the series, we are sure that we will be able to build strong and strategic brand associations that will be fruitful for both, the brands and cricket fans.”
“At ITW, we are bringing in innovative technologies in cricket and other sports to ensure fans are engaged throughout the match with a crowd facing interactive display system,” he added.
Bhairav Shanth, Co-Founder, ITW Consulting, said, “This series has received an overwhelming response from the market. Brands see this as an excellent alternative medium with rationale pricing, delivering perfect ROI. Categories like Telecom Network, Automobiles, Sports Gear along with Handset have locked in their participation. Most of our key slots have been closed a month before the start of the series. We will shortly be making the title sponsor announcement for the India series along with the central on-ground partners of the series.”
Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Networks India (SPN), said, “Viewers are looking forward to the series as this is the Indian cricket team’s first full tour (Tests, ODIs and a T20) of Sri Lanka in three years. In addition to this, advertisers are also aware of the visibility that is ensured through the duration of the tournament, giving brands a wider reach.”