Private insurance company HDFC Life has joined hands with Viacom 18’s Video-on-Demand platform Voot to launch HDFC Life YoungStars Season 2. The new season is streaming exclusively on Voot.
HDFC YoungStars is a digital talent show for kids aged between 6-14 years where kids are seen performing dance, singing, acting and playing musical instruments. The show is judged by celebrities like Salman Yusuff Khan, Jay Bhanushali, Harshdeep Kaur and Leslie Lewis. The contestants who will reach the finals will get an opportunity to perform with the celebrity mentors.
Speaking about the new season, YoungStars Season 2, Pankaj Gupta, EVP, Strategic Alliances, Bancassurance & Marketing, HDFC Life, said, “Every child has a special talent that blooms through recognition and constant encouragement. Keeping this in mind, we launched HDFC Life YoungStars, an innovative digital platform that gives parents the opportunity to nurture their child’s talent through expert guidance. The platform allows us, as a brand, to give parents the ability to secure more than just their child’s financial future.”
To which, Pooja Verma, Head, Content, Sports and Entertainment Partnerships, Maxus, added, “Maxus is incredibly proud to have established HDFC Life YoungStars as a valuable asset for HDFC Life to bring alive the brand’s proposition of ‘Sar utha ke jiyo!’. The show extensively engaged with parents and kids, in line with the deeply rooted brand philosophy. We are excited to reprise the success of HDFC Life YoungStars at an even bigger scale this year, together with the perfect partner that we found in Voot. The encouraging response so far has once again, affirmed our expertise and belief in the power of using content for brands to tell their stories in newer and compelling ways.”
Commenting on the show, Monika Shergill, Head of Content, Viacom 18 Digital Ventures, stated, “We at Voot are always looking at bringing content innovation to our viewers. With HDFC Life YoungStars 2, we have brought alive an immersive platform for kids to showcase their talent. With this show, we are confident of providing entertainment and engagement for all our viewers – both parents and kids. We are happy to partner with HDFC Life and Maxus to promote new and unique talent among kids. Both HDFC Life and Voot have a shared vision of empowering kids and with this initiative we intend to tap into their early potential and give them a platform to showcase the same to the world.”