Gutenberg, the global integrated communications agency providing digital, content, video and public relations services, announced that Christina Daniels has joined it as Director of Content for India.
Harjiv Singh, Founder & CEO, Gutenberg, said, â€śI am pleased to welcome Christina in our leadership team. We have taken our time to find the right content leader, whose understanding of the communication business is phenomenal. Christina will be responsible for conceptualising and executing cutting-edge content that speaks to a global audience. The diversity of her experience and the depth of her talent will be key in driving the creative transformation at Gutenberg.â€ť
On her appointment Daniels said, â€śIt is an honour to be associated with Gutenberg, where story telling is at the core of the organisationâ€™s approach. By working on content strategy and building out capabilities across the country, we will be able to provide brands with other engaging ways to connect with consumers. Working with the talent at Gutenberg, I believe sky is the limit.â€ť
Daniels brings an experience of 15 years in the field of corporate story telling. In the past, she has been associated with several leading technology, retail and media brands â€“ creating compelling sories that help them communicate powerfully. Daniels is also the author of the bestseller â€śIâ€™ll Do It My Way: The Incredible Journey of Aamir Khanâ€ť, a filmography that studies the work of the actor Aamir Khan, which was longlisted for the Crossword Book Award, and now has a Turkish edition.
Prior to joining Gutenberg, Daniels held the position of Marcom Manager at CGI. She led marcom content development at the Global Communications Center in India. Before this, Daniels was also associated with organisations such as Microsoft, Metro Cash & Carry, Dell Services, Wipro Technologies, IBM and Star, to name a few.