Fever 104 FM Mumbai and 107.2 FM Radio Nasha Delhi have announced the hike in ad rates up to 25 per cent on the back of leadership in their respective markets.
Harshad Jain, CEO, Radio and Entertainment, HT Media, said, “Fever Mumbai and Radio Nasha Delhi’s domination of listenership scores is testimony to the deep connect with our listeners. Radio Nasha has in just one year struck a very strong bond with listeners and advertisers alike. The station has achieved many milestones in a very short period of time.”
“The increase in price up to 25% for the stations has been announced keeping into account the continued growth in listenership and our constant endeavor of keeping advertising inventory under control. We are ever committed to deliver innovative content and better creative solutions,” added Jain.
Positioned as the Entertainment Ka Baap, Fever 104 FM Mumbai has claimed to be the absolute leader with 16.2 % share and a TSL of over 360 minutes. The show Picture Pandey with RJ Anurag Pandey enjoys 19.6 % share and Nanachi Tang with RJ Sidhu enjoys 23% market share and are the No. 1 shows in Mumbai (Source RAM 2017).
According to a press statement, Radio Nasha Delhi has created a new category in the radio industry since its launch in April 2016. Nasha has had many firsts to its credit including a number of celebrity hosts like Anil Kapoor, Satish Kaushik, Amit Kumar and Salim Khan as RJs. “The station has a strong RAM domination – 12.4 % share, 252 minutes TSL and over 6.6 million cumes. The share and TSL are second best in Delhi, next only to Fever FM Delhi (Source RAM 2017),” said the statement.