Dentsu Webchutney, a digital agency from Dentsu Aegis Network, has announced the launch of its new B2B (Business to Business) marketing division. Samera Khan, EVP, Strategy, Dentsu Webchutney, will head the division.
The newly established division will help businesses that target other businesses within different categories and industries. The B2B division will help the agency’s clients with online and offline marketing, market research, publicity, content marketing and distribution strategy.
Speaking about the new division, Sidharth Rao, CEO and co-founder, Dentsu Webchutney, said, “The line between a customer and a consumer is fading day by day. Globally, B2B brands have the largest audience on LinkedIn; they have 36 times more followers on LinkedIn than on Instagram but 20 times more engagement on Instagram than on LinkedIn. The users’ browsing and search behaviour is the same through the day and that’s what we want to own with our B2B division. We want to remove the boring from B2B,” says
Khan added, “Our strategy is to focus on B2B with experiential content marketing across the various touch points that the customer already exists on. We pride ourselves on understanding what moves the Indian consumer. Now it’s just about using that same understanding for a business decision maker. Even though our starting point is B2B, our goal is to think of it as H2H (Human to Human), to humanise this crucial relationship.”