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Colors Infinity launches new programming block ‘Bachelor Nation’

Programming line-up this month also includes ChicagoPD and Powers

Colors Infinity has introduced ‘Bachelor Nation’, a new block of shows that include The Bachelor- Season 19, The Bachelorette-Season 11 and Bachelor in Paradise-Season 2. In addition to Bachelor Nation, Colors Infinity has decided to add a little extra zing to its programming line-up this month with an assortment of crime, drama and superhero shows, including ChicagoPD and Powers.

Following the growing popularity of The Bachelor and the ever-growing buzz around it, the show has attracted attention across the globe including India. Taking forward the custom of offering variety in content, Colors Infinity has now added The Bachelor to its line-up of already exciting and emotive shows. Hosted by Chris Harrison, the Indian audience will now get to witness extreme reality-drama as one eligible Bachelor begins his search for the perfect partner.

In addition to this, Colors Infinity will be celebrating the 99th birth anniversary of ‘Madiba’ – the dearly missed Nelson Mandela. Paying homage to his legacy, the channel will air the biopic Mandela – Long Walk to Freedom, starring Golden Globe winner Idris Alba on Tuesday, July 18.

Elaborating on the new show line-up, Hashim Dsouza, Head of Programming, English Entertainment, Viacom18, shared, “The demand for quality content in the English Entertainment space has been growing rapidly. Our strategy to meet this appetite of the viewers is to keep a balanced mix of genres that attract the attention of the viewers and keep them engrossed in the content. With ‘Bachelor Nation’ we present an international reality television drama, that Indian audience will unquestionably enjoy. Along with the additions to our line-up of shows – Chicago PD and Powers, that universally appeal to viewers across the board, we will be telecasting the critically acclaimed biopic Mandela: Long Walk To Freedom as a tribute to the legendary Nelson Mandela.”

Media contact:

Asmita Chattopadhyay
achattopadhyay@webershandwick.com

Info@BestMediaInfo.com

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