Vivo has announced its agreement with the International Federation of Association Football (FIFA) to sponsor the FIFA World Cup for six years, covering two tournament cycles. This means Vivo will become the official sponsor of the 2018 and 2022 FIFA World Cups. As a part of this association, Vivo will consecutively sponsor the FIFA Confederations Cup 2017, 2018 FIFA World Cup in Russia, FIFA Confederations Cup 2021 and 2022 FIFA World Cup in Qatar.
As per the sponsorship, the Vivo logo will appear during every match on field advertising boards, event tickets, press release backdrops and other key promotional areas. It also includes special marketing programmes such as the right to invite guests to be Vivo phone photographers during pre-match player warm-ups. Additionally, FIFA staff will use Vivo smart phones on-site. Further, Vivo plans to introduce a customised FIFA World Cup phone to offer one-of-a-kind experience for its Vivo consumers and football fans.
Announcing the association, NI Xudong, Senior Vice-President, Vivo said, “Football is a sport full of passion and wonder, creating happiness for the millions of football fans across the globe. The spirit of football is about rigorous and constant progress. As a global sponsor of the World Cup, Vivo hopes to strongly associate itself with the football spirit and show consumers all over the world Vivo’s creative, joyful and international brand image. Through the tremendous global influence, this six-year cooperation will take Vivo to another new level in terms of international exposure. In the meantime, Vivo will bring its personalised, energetic and youthful spirit into the World Cup and the sport of football.”
Among the many brands in the global smartphone industry, Vivo’s persistent focus on constant improvement was attractive to organisers of the FIFA World Cup. Fatma Samoura, Secretary General, FIFA explained, “Football and technology are coming closer by the day, on and off the pitch, and it is a great moment to start a partnership of this nature with the leading global smartphone brand. We are very excited to be working closely with Vivo and keen to see their involvement in the next editions of the FIFA World Cup and FIFA Confederations Cup.”